Client
Clarks
Year
2017
Disciplines
Interiors
Summary
Following a three-year C7 rollout, we developed the C7+ concept — four distinct zones with their own merchandising props and custom backdrops, including a vintage-industrial Originals area.
Approach
Fourzones,eachwithitsownvisualmerchandisinglanguage,bespokefurnitureandbackdrops.Reclaimedwhite-paintedtimbertablesfortheseasonalsandaledit,cherry-blossombranchesagainstadeeppurplewallpaperedwallforthehandbagfocal.
Originals zone
TheOriginalsrange—DesertBoots,1825heritageline—gotitsownzone:apaper-craftUnionJackwallassembledfromtheClarksarchivepalette,awoodenshoe-lastunderaglassbelljarwithacobbler'stools,industrialshelvingandwarmEdisonbulbs.
Kids & detail
Thekidszonepivotedtosaturatedcolour—brightprimaryshoesonwhiteraisedshelvesagainstalilacground.Everyzonecarriedasinglefocalprop—aminiaturegramophonebehindglass,apapercherrytree—sothestorereadasacuratedcollection,notashopfloor.
Credits
Clarks
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