Client
Visa, ArcelorMittal, Camelot, Cisco, Nielsen
Year
2012
Disciplines
Events, Experiences
Summary
In collaboration with US agency SportsMark — design, detailing and simultaneous activation of VIP hospitality across eight Central London locations for five Olympic sponsors, plus a two-storey structure at the Olympic Park.
Brief
FiveOlympicsponsorswanteddistinctVIPhospitalityateightvenues,runningsimultaneouslyacrosstheGames—withatwo-storeystructureattheOlympicParkitself.
Visa — athlete hospitality
ForVisa,awood-beamedhospitalityloungewithfloor-to-ceilingbacklitphotographyofTeamVisaathletes—Isinbaeva,LouisSmith,LiNa—againstadusk-to-dawngradient.TheBeijing2008pommelhorsesatasaproponthebuffetcounter,wheatgrasstroughsranalongthebar,copperurnsstoodnexttothecoffeebowls.
Visa — City reception
AseparateVisadaytimereceptionataclassical-columnvenueoffPiccadilly:bespokeblack-lacqueredcheck-indeskswithcyanLEDunderlight,placedbetweentheoriginalCorinthiancolumnsandchandeliers,contemporarybrandarchitectureinsertedcleanlywithoutfightingtheperiodinterior.
ArcelorMittal — St Pancras
ForArcelorMittal,areceptionanddininginstallationinsidetheStPancrasRenaissanceironworkhall.Ablack-lacqueredwallcarriedanoversizedghost-imageofarunningshoerenderedinsteel-cablesketchlines—theindustrialmaterialofthevenuebecamethesponsor'sownbrandstory.The'Steel.Art.Sport.'taglinepanelanchoredthediningroom,red-accentchairspunctuatingthewhite-chairseatingplan.
Cisco — hospitality reception
Ciscotookamembers'-clubinterior.Thebespokecurvedreceptiondeskcarriedatealunder-lightstripechoingthelogo'ssignalbars,Olympic-heritagelightboxes—Athletics1908,London2012—setintothewoodpanellingbehind.WarmtimberagainstcoldcyanLED,deliveredwithrestraint.
8
5
2
Credits
SportsMark
Visa, ArcelorMittal, Camelot, Cisco, Nielsen
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