Client
Toyota (with MSL Global)
Year
2015
Disciplines
Events, Interiors
Summary
A two-tier Toyota and Lexus stand at Goodwood — upper-level hospitality for clients and guests, ground-level classic and modern car exhibition.
Approach
Client-facingandcustomer-facingenvironmentsinthesamefootprint—acuratedproductshowcasedownstairsandanexclusiveguestspaceabove.Angledredceilingpanelscreateddistinctdisplaybaysforasinglecareach,whiteplinthselevatingthemabovethecirculationfloor.
Range
Thegroundfloorranfromtheheritage2000GTthroughtotheFT-1concept.AGT86rallysimulatorranalongsidewithfullrace-liverycarandvideowallshowingLeMansfootage.Upstairs—redtubchairsaroundlowtables,aLexusbar,afullcateringsetup.
“,Commitment,hardworkandattentiontodetail—thankyouforourGoodwoodstand.,”
Credits
MSL Global
Toyota / Lexus
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